The Texas Latino Conservatives PAC is the organizing force of the conservative Latino community.

We are Latino Conservatives united to work together to increase Latino Representation on all levels of government, and:

  • To increase Latino political participation at a grass roots level
  • To increase our PAC Membership numbers to develop a strong outreach team
  • To increase education efforts on the issues impacting Latino communities
  • To ensure that we produce viable Latino candidates and provide our support
  • To hold leaders accountable
  • To work together with our elected officials for proper representation
  • To facilitate grass roots party outreach to Latino Community


  • Orlando Sanchez, Founder
  • Michelle Gamboa, Executive Director
  • Chelseay Valenzuela, Assistant Executive Director Central Texas
  • Joel Castro, Assistant Executive Director Southeast Texas
  • V. Lance Tarrance, Jr., Chief Strategist & Pollster
  • Annette Edmonds, PAC Compliance Officer
  • Hector Longoria, Treasurer
  • Albert Cheng, Director




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Democrats Should Be Worried About The Latino Vote

From The Atlantic (January 14, 2020 by Christian Paz)

Political organizers who have been in the field in the past few months canvassing the Hispanic vote provided a new insight into the run-up to the 2020 elections.  Three key points in the article are: 

  •  "The first warning sign of the new year came three days into 2020.  (President Donald Trump) ...speaking at a rally of conservative evangelicals in south Florida...what the Democrats missed was the significance of the rally's location: the home of the country's largest Hispanic evangelical congregation."


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January 4, 2020
by Lance Tarrance, Jr.

New state- by- state population estimates released at the end of 2019 in advance of the 2020 US Census count showed more signs that Southern and Western states will gain new political power when the 2020 Census is finalized (the next census count begins on April 15, 2020 by December 15, 2020).

The “where” is important because in the states where the population has geopolitically shifted, the Hispanic vote is set to be the swing vote in many of them. The number of U.S. House seats is set at 435, so if some states have lost population relative to others ( and now have lost House seats for the next 10 years), it also means other faster growing states will gain U.S. House seats and increase their relevant political power for the next 10 years1.

1 Adamy, Janet and Overberg, Paul (2019, December 31). Population Shift Helps South and Southwest, Wall Street Journal, pp. A1,A4.

The chart below shows where the political power has shifted towards states with strong Hispanic populations, such as Texas, Florida, and Arizona.

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New Pew Research Report on Hispanic Population Growth

January, 2020
V. Lance Tarrance, Jr.

As we enter the 2020 year, two of the biggest events will be the 2020 U.S. Census and the 2020 U.S. Presidential election. The PEW Research Center released the latest estimates for the Hispanic population, which will be over 60 million when the U.S. Census is finalized. This report brings us up to date on the U.S. Hispanic population and its potential for the 2020 Presidential election. All who care about and analyze the Hispanic vote in the next election, should read this research report, as it is an advance report on what to expect from the next U.S. Census.

Some key points:

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January, 2020
V. Lance Tarrance, Jr.

We know from our own polling in August of 2019 (N=500 registered Republicans in 5 of the largest counties), that the illegal immigration issue was more than twice the focus of Texas Republicans than the general economy. But, that’s not the priority that Hispanics are setting for themselves in the next election.

A Texas statewide poll conducted by Univision (August 2019) revealed a lot more issues of concern for Texas Hispanics than immigration. Another statewide poll of Latino Voters, but in California, conducted by Latino Decisions (June 2019) showed almost an identical list of issue priorities, as that of the Texas poll. The two charts below show that lowering cost of healthcare, improving wages, affordable housing, and creating more jobs, were some of the most important. As you can see, Hispanic issues are all about life-centric economic concerns, totally different than the Republican survey taken by our PAC.

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How the Hispanic Population in Texas is Changing

by V. Lance Tarrance, Jr. December 4, 2019

texas.jpgAs it is often said, “Change is inevitable” or, as others say, “Nothing ever stays the same”.

The Hispanic population in Texas has shifted considerably since the last U.S. Census in 2010. A report by the PEW Research Center in advance of the next year’s Census (“In a Rising Number of U.S. Counties, Hispanic Americans are The Majority”, November 20, 2019; and, “Key Facts about How the U.S. Hispanic Population is Changing”, September 8, 2016) that took a look at the growth of the Hispanic population state by state and, since 2010, showed that several counties in Texas will catch your eye.

For example, Andrews County had a Hispanic population in 2000 of 40.0%, but in the 2018 estimates, it now has a majority of the population as Hispanic (56.6%). Ector County, in West Texas, jumped from 42.4% Hispanic to a now majority of 61.3% of the total population; a +19% jump in just eight years.

These population estimates by PEW in 2018, using US Census interim data, confirm that the ethnic population of Hispanics in Texas is now moving from minority status to majority status in many counties. Hispanics will be now a real force in Texas politics at the local level, as well as the state level.

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